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Kin Brand 01

Brand communication guidelines for Kingfisher

This global brand wanted to refresh their brand comm’s and as part of the brief we were asked to inject a little more personality. We came up with a simple graphic system which plays with colour and embraces texture. Combined with the introduction of a hand crafted font it had the desired effect resulting in more visually engaging collateral.

And to make sure this could be rolled out successfully, we created a concise set of guidelines.

Want to talk about what we can do for you, contact us on: 01225 444 174 or info{at}ignition.uk.com

Kin Brand 02
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